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Games and economic behavior
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1
Group targeting under networked synergies
Belhaj, Mohamed
;
Deroïan, Frédéric
- In:
Games and economic behavior
118
(
2019
),
pp. 29-46
Persistent link: https://www.econbiz.de/10012238970
Saved in:
2
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
3
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
4
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
5
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
6
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William
;
Cardarelli, Robert
;
Montigny, Michelle de
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
Saved in:
7
Multi-unit demand auctions with synergies: behavior in sealed-bid versus ascending-bid uniform-price auctions
Kagel, John H.
;
Levin, Dan
- In:
Games and economic behavior
53
(
2005
)
2
,
pp. 170-207
Persistent link: https://www.econbiz.de/10003269891
Saved in:
8
Simultaneous auctions with synergies and common values
Rosenthal, Robert W.
- In:
Games and economic behavior
17
(
1996
)
1
,
pp. 32-55
Persistent link: https://www.econbiz.de/10001212419
Saved in:
9
Simultaneous auctions with synergies
Krishna, Vijay
- In:
Games and economic behavior
17
(
1996
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10001212420
Saved in:
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