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subject:"Service management"
~person:"Cobelli, Nicola"
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Service management
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bundling strategy
1
Consumer behaviour
1
Customer value
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
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Kundenwert
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Leistungsbündel
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Positioning
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Product concept
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Productivity
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Produktivität
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Relationship marketing
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perceived value
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Cobelli, Nicola
Gebauer, Heiko
5
Kowalkowski, Christian
4
Angelis, Jannis
3
Luczak, Holger
3
Burr, Wolfgang
2
Cassack, Ingo
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Hübbers, Marc
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Kindström, Daniel
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Kohtamäki, Marko
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Lima, Edson Pinheiro de
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Parida, Vinit
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Partanen, Jukka
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Schmutz, Fabian
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Wincent, Joakim
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Širaliova, Jelena
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Anholon, Rosley
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Chiu, Ming-Chuan
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Chu, Chih-Yuan
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Dayan, Mumin
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Dubois, Pierre-Louis
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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