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isPartOf:"Scenarios in marketing : from vision to decision"
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Scenario analysis
8
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Strategic management
5
Strategisches Management
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Marketing
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Marketing management
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Beziehungsmarketing
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Markenführung
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Scenarios in marketing : from vision to decision
Technological forecasting & social change : an international journal
192
Energy economics
40
Climate policy
34
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
31
Working paper
28
Business planning for turbulent times : new methods for applying scenarios
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
24
International journal of energy sector management : IJESM
24
Energy policy
21
Energy strategy reviews
21
European journal of operational research : EJOR
20
SpringerLink / Bücher
19
International journal of foresight and innovation policy : IJFIP
18
Discussion paper
17
Advances in developing human resources : ADHR
14
Scenarios for success : turning insights into action
14
Journal of air transport management
12
Technology analysis & strategic management
12
CPB document
11
Computational Management Science : CMS
11
EUR
11
Climate change economics
10
Europäische Hochschulschriften / 5
10
FEEM Working Paper
10
Renewable and sustainable energy transition
10
Beiträge zur Strukturforschung
9
Journal of risk management in financial institutions
9
Central Europe in transition : towards EU membership
8
Centre for Climate Change Economics and Policy working paper
8
DIW Berlin: Politikberatung kompakt
8
Grantham Research Institute on Climate Change and the Environment working paper
8
ITOP-Schriftenreihe
8
International journal of production economics
8
NBER working paper series
8
Schriften des Energiewirtschaftlichen Instituts
8
World Bank E-Library Archive
8
Zeitschrift für Energiewirtschaft : ZfE
8
CMCC Research Paper
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ECONIS (ZBW)
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Introduction to scenario planning
Ringland, Gill
- In:
Scenarios in marketing : from vision to decision
,
(pp. 1-18)
.
2006
Persistent link: https://www.econbiz.de/10003382533
Saved in:
2
Securing future revenue
Young, Laurie
- In:
Scenarios in marketing : from vision to decision
,
(pp. 19-43)
.
2006
Persistent link: https://www.econbiz.de/10003382536
Saved in:
3
Marketing strategy and scenarios
Fifield, Paul
- In:
Scenarios in marketing : from vision to decision
,
(pp. 45-60)
.
2006
Persistent link: https://www.econbiz.de/10003382539
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4
Scenario planning and innovation
Westall, Tim
- In:
Scenarios in marketing : from vision to decision
,
(pp. 61-82)
.
2006
Persistent link: https://www.econbiz.de/10003382541
Saved in:
5
Scenarios in customer management
Stone, Merlin
;
Woodcock, Neil
- In:
Scenarios in marketing : from vision to decision
,
(pp. 83-99)
.
2006
Persistent link: https://www.econbiz.de/10003382543
Saved in:
6
Scenarios in brand valuation and brand portfolio strategy
Haigh, David
- In:
Scenarios in marketing : from vision to decision
,
(pp. 101-117)
.
2006
Persistent link: https://www.econbiz.de/10003382545
Saved in:
7
Marketing communication: radical or rational change?
Schultz, Don E.
- In:
Scenarios in marketing : from vision to decision
,
(pp. 119-137)
.
2006
Persistent link: https://www.econbiz.de/10003382546
Saved in:
8
Scenarios for fast-moving sectors
Curry, Andrew
;
Burdett, Lloyd
;
Hollingworth, Crawford
- In:
Scenarios in marketing : from vision to decision
,
(pp. 139-158)
.
2006
Persistent link: https://www.econbiz.de/10003382547
Saved in:
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