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~subject:"Online-Marketing"
~person:"Rask, Amy"
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Online-Marketing
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Television advertising
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Video advertising
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Rask, Amy
Wilbur, Kenneth C.
8
Bellman, Steven
5
Guitart, Ivan A.
4
Varan, Duane
4
Angelucci, Charles
3
Dänzler, Stefanie
3
Joo, Mingyu
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Wooley, Brooke
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Birnbaum, Daniel
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Chatterjee, Prabirendra
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Fossen, Beth L.
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Liaukonyte, Jura
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European journal of marketing
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Journal of marketing communications
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ECONIS (ZBW)
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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