//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of media business studies"
~isPartOf:"Journal of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Nutzung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fernsehnutzung
3
Television usage
3
Fernsehwerbung
2
Television advertising
2
1926-2011
1
Broadcasting finance
1
Finland
1
Finnland
1
Rundfunkfinanzierung
1
USA
1
United States
1
Welt
1
World
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ala-Fossi, Marko
1
Kim, Jun B.
1
Klopfenstein, Bruce C.
1
Shi, Yang
1
Zhao, Ying
1
Published in...
All
Journal of media business studies
Journal of advertising
Journal of advertising research
12
NBER working paper series
5
Working paper / National Bureau of Economic Research, Inc.
5
Research
4
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
3
NBER Working Paper
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Fokus Dienstleistungsmarketing
2
International journal on media management : JMM
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Media-Perspektiven
2
SpringerLink / Bücher
2
The journal of media economics
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Behavioral Economics und Wirtschaftspolitik
1
Bravo Working Paper # 2020-002
1
Columbia Business School Research Paper
1
Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
1
Contemporary economic policy : a journal of Western Economic Association International
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
DUV / Sozialwissenschaft
1
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Discussion papers / Department of Economics, University of Copenhagen
1
Economics Department working paper series
1
Econophysics of agent-based models
1
Event- und Impaktforschung
1
Forschung und Praxis an der FHWien der WKW
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook of research on managerial practices and disruptive innovation in Asia
1
IFN working paper
1
Idées reçues
1
International journal of sport finance
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
Saved in:
2
Social obsolescence of the TV fee and the financial crisis of Finnish public service media
Ala-Fossi, Marko
- In:
Journal of media business studies
9
(
2012
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10009578711
Saved in:
3
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->