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subject:"Media industries"
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Medienmanagement und E-Business
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The media industries and their markets : quantitative analyses
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Brand management in emerging markets : theories and practice
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Branding and sustainable competitive advantage : building virtual presence
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Innovative Markenführung und -implementierung
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JMM : the international journal on media management
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Journal of international economic law
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Le nuove frontiere della politica economica, 1997
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Medienvielfalt durch Wettbewerb? : Medienregulierung und Medienmärkte im Wandel ; [Internationale Berliner Wirtschaftsrechtsgespräche, Band 8]
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Reihe: Telekommunikation _372 Mediendienste
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Das TV-Format als Media Brand : Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft
Gärisch, André
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2018
Persistent link: https://www.econbiz.de/10011740036
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Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
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2016
Persistent link: https://www.econbiz.de/10011477741
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