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Fernsehwerbung
81
Television advertising
81
Advertising effects
21
Deutschland
21
Germany
21
Werbewirkung
21
USA
14
United States
14
Fernsehprogramm
12
Television programme
12
Media usage
11
Mediennutzung
11
Children
9
Kinder
9
Product Placement
7
Product placement
7
Target group
7
Zielgruppe
7
China
6
Fernsehsender
6
Television industry
6
Theorie
6
Theory
6
Brand management
5
Broadcasting finance
5
Markenführung
5
Rundfunkfinanzierung
5
Advertising
4
Fernsehen
4
Gender
4
Geschlecht
4
Gewalt
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Hörfunkwerbung
4
Internet marketing
4
Online-Marketing
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Radio advertising
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Television
4
Violence
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Werbung
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Aufsatz im Buch
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460
Aufsatz in Zeitschrift
460
Graue Literatur
95
Non-commercial literature
95
Book section
81
Arbeitspapier
79
Working Paper
79
Hochschulschrift
38
Thesis
29
Case study
9
Fallstudie
9
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
3
Collection of articles of several authors
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Dens, Nathalie
3
Pelsmacker, Patrick de
3
Verhellen, Yann
3
Anderson, Simon P.
2
Chan, Kara
2
Larimo, Jorma
2
Prieler, Michael
2
Silberer, Günter
2
Terlutter, Ralf
2
Young, Graham
2
Zitzewitz, Magnus von
2
Ahern, Lee
1
Albrecht, Carmen-Maria
1
Arima, Akie
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Arrazola Vacas, María
1
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Blackford, Benjamin J.
1
Blanco-Fernández, Yolanda
1
Blohm, Inga
1
Blumtritt, Jörg
1
Boerman, Sophie C.
1
Bourdaa, Mélanie
1
Brocato, E. Deanne
1
Bröckers, Claus
1
Büsching, Thilo
1
Carlson, Les
1
Connolly-Ahern, Colleen
1
Dahl, Darren W.
1
Di Ferrante, Laura
1
Dick, Klaus Peter
1
Domański, Tomasz
1
Dukes, Anthony
1
Eames, Damien
1
Echtermeyer, Monika
1
Eisend, Martin
1
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Advertising and violence : concepts and perspectives
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising in new formats and media : current research and implications for marketers
2
Brand Content : die Marke als Medienereignis
2
Innovation in advertising and branding communication
2
International advertising and communication : current insights and empirical findings
2
Kellogg on advertising & media : the Kellogg School of Management
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising in a multimedia age
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Beiträge zum Innovationsmarketing
1
Bridging the gap between advertising academia and practice
1
Business strategies for economies in transition : book of readings on CEE countries
1
Challenges in an age of dis-engagement
1
Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
1
Cross-cultural and critical perspectives on brands
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Crossmediale Fusionen und Meinungsvielfalt : juristische und ökonomische Betrachtungen
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Data mining for design and marketing
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Deutschland als Reiseziel chinesischer Touristen : Chancen für den deutschen Reisemarkt
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Five essays on imperfections in economics
1
Frontrunners or copycats?
1
Global advertising practice in a borderless world
1
Handbook of media economics ; Volume 1A
1
Handbook on the economics of the media
1
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ECONIS (ZBW)
81
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1
Body image in advertising messages : the influence of television advertising on the construction of children's body image
Jiménez-Morales, Mònika
;
Lenne, Orpha de
;
Montaña, Mireia
- In:
Innovation in advertising and branding communication
,
(pp. 103-116)
.
2021
Persistent link: https://www.econbiz.de/10012391650
Saved in:
2
Televertising strategies in the age of nonadvertising TV
Lopera-Mármol, Marta
;
Jiménez-Morales, Manel
; …
- In:
Innovation in advertising and branding communication
,
(pp. 154-168)
.
2021
Persistent link: https://www.econbiz.de/10012391711
Saved in:
3
Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Weber, Peter
;
Schläfer, Josephine
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 89-94)
.
2019
Persistent link: https://www.econbiz.de/10011997826
Saved in:
4
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
5
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
6
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
7
Can disclosures aid children's recognition of TV and website advertising?
Vanwesenbeeck, Ini
;
Opree, Suzanna J.
;
Smits, Tim
- In:
Challenges in an age of dis-engagement
,
(pp. 45-57)
.
2017
Persistent link: https://www.econbiz.de/10011688269
Saved in:
8
Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Di Ferrante, Laura
;
Giordano, Walter
;
Pizziconi, Sergio
- In:
The ins and outs of business and professional discourse …
,
(pp. 246-271)
.
2016
Persistent link: https://www.econbiz.de/10011417126
Saved in:
9
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
Saved in:
10
Fließende Grenzen zwischen TV-Werbung und Programm? : ein rundfunkökonomischer "Evergreen"
Fahle, Robert
- In:
Der Rundfunk als privates und öffentliches Gut : 25 …
,
(pp. 36-46)
.
2016
Persistent link: https://www.econbiz.de/10011544025
Saved in:
11
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
12
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
13
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
14
Economics of advertising : the role of commercial media
Dukes, Anthony
- In:
Handbook on the economics of the media
,
(pp. 107-122)
.
2015
Persistent link: https://www.econbiz.de/10011339823
Saved in:
15
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
16
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
17
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
Saved in:
18
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
19
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
20
Value appeals in Chinese television advertising for automobiles : a content analysis
Wang, Liyong
;
Praet, Carolus L. C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 245-259)
.
2013
Persistent link: https://www.econbiz.de/10009773443
Saved in:
21
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
22
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
23
Behind the green curtain : constructing the green consumer with contemporary environmental advertising
Connolly-Ahern, Colleen
;
Ahern, Lee
- In:
The Routledge companion to advertising and promotional …
,
(pp. 420-434)
.
2013
Persistent link: https://www.econbiz.de/10010197427
Saved in:
24
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
25
Content- und Formatentwicklung : wie Marken den Zuschauer mit bewegten Bildern fesseln können
Hoven, Björn
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 197-212)
.
2013
Persistent link: https://www.econbiz.de/10010212709
Saved in:
26
Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus
;
Großweischede, Markus
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 117-129)
.
2013
Persistent link: https://www.econbiz.de/10010212715
Saved in:
27
Alte Geschlechtersterotypen oder neue Vielfalt : wie werden Frau und Mann heute in der Werbung dargestellt?
Stark, Susanne
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 397-413)
.
2013
Persistent link: https://www.econbiz.de/10009780093
Saved in:
28
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
29
Television advertisement pricing in the United States
Phillips, Robert L.
;
Young, Graham
- In:
The Oxford handbook of pricing management
,
(pp. 181-198)
.
2012
Persistent link: https://www.econbiz.de/10009566498
Saved in:
30
Television Advertisement Pricing in the United States
Phillips, Robert
;
Young, Graham
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882268
Saved in:
31
Umfeldanalyse des spanischen TV-Marktes
Sonntag, Bernhard
;
Scheucher, Stefanie
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 117-120)
.
2011
Persistent link: https://www.econbiz.de/10008907109
Saved in:
32
Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
Saved in:
33
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
34
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
35
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
36
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
37
Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 169-182)
.
2010
Persistent link: https://www.econbiz.de/10003933275
Saved in:
38
Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua
;
Xu, Jie
;
Ye, Yinjiao
;
Zhou, Peiqin
- In:
The interface of business and culture
,
(pp. 429-445)
.
2010
Persistent link: https://www.econbiz.de/10003969699
Saved in:
39
Was private TV-Sender aus den online-Erfahrungen im Printmarkt lernen sollten
Riehm, Philipp
- In:
Crossmedia : wer bleibt auf der Strecke? ; Beiträge …
,
(pp. 300-306)
.
2010
Persistent link: https://www.econbiz.de/10008702219
Saved in:
40
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
41
Chinese consumer readings of global and local advertising appeals
Zhou, Nan
;
Belk, Russel W.
-
2009
Persistent link: https://www.econbiz.de/10003785585
Saved in:
42
Auswirkungen der Digitalisierung auf das Erlöscontrolling werbefinanzierter Fernsehunternehmen
Müller, David
;
Schultz, Sylvia
- In:
Controlling und Medien : Festschrift für Rolf Dintner …
,
(pp. 201-217)
.
2009
Persistent link: https://www.econbiz.de/10003810270
Saved in:
43
A method to search ARX model orders and its application to sales dynamics analysis
Fukata, Kenta
;
Washio, Takashi
;
Yada, Katsutoshi
; …
- In:
Data mining for design and marketing
,
(pp. 81-94)
.
2009
Persistent link: https://www.econbiz.de/10003861737
Saved in:
44
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
45
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
Saved in:
46
Musikvermarktung im Fernsehen
Zitzewitz, Magnus von
- In:
Musikwirtschaft und Medien : Märkte - Unternehmen - …
,
(pp. 237-246)
.
2009
Persistent link: https://www.econbiz.de/10008701802
Saved in:
47
Reichweitendruck der Werbung auch im öffentlich-rechtlichen Rundfunk und andere Gefahren? : oder: Ohne Audience keine Zustimmung zum Programm und seiner Finanzierung
Lutz, Hans R. W.
- In:
Sind ARD und ZDF noch zu retten? : Tabuzonen im …
,
(pp. 135-153)
.
2009
Persistent link: https://www.econbiz.de/10014562307
Saved in:
48
Internationales Destinationsmarketing im Chinatourismus am Beispiel von TV-Werbung in China
Echtermeyer, Monika
- In:
Deutschland als Reiseziel chinesischer Touristen : …
,
(pp. 105-117)
.
2008
Persistent link: https://www.econbiz.de/10003641205
Saved in:
49
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
50
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
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