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~subject:"Advertising effects"
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Search: subject_exact:"TV-Zuschauerverhalten"
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Advertising effects
Fernsehnutzung
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Television usage
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Journal of advertising research
4
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
1
Econophysics of agent-based models
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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1
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
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2
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
3
Agent-based modeling of zapping behavior of viewers, television commercial allocation, and advertisement markets
Kyan, Hiroyuki
;
Inoue, Jun-ichi
- In:
Econophysics of agent-based models
,
(pp. 3-26)
.
2014
Persistent link: https://www.econbiz.de/10011281733
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4
Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
Baños-Pino, José
;
Péred, Levi
;
Puente, Victor
; …
- In:
Contemporary research in sports economics : proceedings …
,
(pp. 207-229)
.
2014
Persistent link: https://www.econbiz.de/10010425668
Saved in:
5
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
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6
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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7
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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8
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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9
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
10
Auswirkungen des demografischen Wandels auf Fernsehnutzung und Werbewirkung
Christmann, Peter
;
Malgara, Andrea
- In:
Demografischer Wandel in der unternehmerischen Praxis : …
,
(pp. 125-135)
.
2010
Persistent link: https://www.econbiz.de/10003898781
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