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Market segmentation
14
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Harvard business review : HBR
Journal of food products marketing
Journal of retailing and consumer services
31
NBER working paper series
23
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
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SpringerLink / Bücher
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European journal of marketing : EJM
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International journal of hospitality management
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Segmentation in social marketing : process, methods and application
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Asia Pacific journal of marketing and logistics
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1
Understanding local food consumers : theory of planned behavior and segmentation approach
Kumar, Archana
;
Smith, Sylvia
- In:
Journal of food products marketing
24
(
2018
)
2
,
pp. 196-215
Persistent link: https://www.econbiz.de/10011880242
Saved in:
2
Helping you to waste less? : consumer acceptance of food marketing offers targeted to food-related lifestyle segments of consumers
Aschemann-Witzel, Jessica
- In:
Journal of food products marketing
24
(
2018
)
5
,
pp. 522-538
Persistent link: https://www.econbiz.de/10011964724
Saved in:
3
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
4
Segmentation of German consumers based on perceived dimensions of luxury food
Hartmann, Laura
;
Nitzko, Sina
;
Spiller, Achim
- In:
Journal of food products marketing
23
(
2017
)
7
,
pp. 733-768
Persistent link: https://www.econbiz.de/10011799754
Saved in:
5
The potential market for GM rice with health benefits in a Chinese high-risk region
Steur, Hans de
;
Liqun, Ge
;
Van Der Straeten, Dominique
; …
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 231-243
Persistent link: https://www.econbiz.de/10011432179
Saved in:
6
Functional foods and the young
Marina, Tomić
;
Marija, Cerjak
;
Ida, Rupčić
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 441-451
Persistent link: https://www.econbiz.de/10010465716
Saved in:
7
The limits of scale
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 94-99
Persistent link: https://www.econbiz.de/10010343431
Saved in:
8
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
9
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
10
Segmenting the base of the pyramid
Rangan, V. Kasturi
;
Chu, Michael
;
Petkoski, Djordjija
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
Saved in:
11
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
12
Psychographic segmentation of the Zagreb apple market
Kovačić, Damir
;
Cerjak, Marija
;
Markovina, Jerko
; …
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10008648950
Saved in:
13
Twisting tradition : consumers' behavior toward alternative closures
Barber, Nelson A.
;
Taylor, D. Christopher
;
Dodd, Tim H.
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 80-103
Persistent link: https://www.econbiz.de/10003831209
Saved in:
14
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
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