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language:"eng"
~source:"econis"
~person:"Chawla, Deepak"
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Market segmentation
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Marktsegmentierung
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segmentation
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Chawla, Deepak
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
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Simkin, Lyndon
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Cespa, Giovanni
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DeSarbo, Wayne S.
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Morris, Stephen
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Spann, Martin
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Bekaert, Geert
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Degryse, Hans
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Edmond, Chris
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Engel, Charles
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Gadenne, Lucie
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Harvey, Campbell R.
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International journal of Indian culture and business management : IJICBM
1
International journal of bank marketing
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Journal of consumer marketing
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Journal of food products marketing
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Journal of internet commerce
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Market segmentation based on customer experience dimensions extracted from online reviews using data mining
Pandey, Shweta
;
Pandey, Neeraj
;
Chawla, Deepak
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014471136
Saved in:
2
Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Joshi, Himanshu
;
Chawla, Deepak
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 210-236
Persistent link: https://www.econbiz.de/10013532428
Saved in:
3
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
4
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
5
Segmentation of impulse buyers in an emerging market - an exploratory study
Mittal, Sheetal
;
Chawla, Deepak
;
Sondhi, Neena
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011598571
Saved in:
6
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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