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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
30
Young Consumers
17
Aslib Proceedings
13
Working paper / National Bureau of Economic Research, Inc.
13
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
SpringerLink / Bücher
10
European Journal of Marketing
9
Working Papers / eSocialSciences
9
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
BLM-Schriftenreihe
7
CESifo working papers
7
Contribuciones a las Ciencias Sociales
7
IZA Discussion Papers
7
JMM : the international journal on media management
7
MPRA Paper
7
NBER Working Paper
7
Strategic Direction
7
CEPR Discussion Papers
6
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Marketing Intelligence & Planning
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Working paper series
6
CESifo Working Paper
5
Discussion paper / Centre for Economic Policy Research
5
Journal of cultural economics
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
P / the Rand Corporation
5
Reports and papers on mass communication
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Schriftenreihe der Landesmedienanstalten
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1
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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2
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
3
The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
Saved in:
4
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
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