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~isPartOf:"European journal of marketing : EJM"
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Fernsehen
4
Television
4
Advertising effects
3
Fernsehwerbung
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Television advertising
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Werbewirkung
3
Fernsehprogramm
2
Television programme
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Comparison
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Romaniuk, Jenni
2
Beal, Virginia
1
Dawes, John G.
1
Hartnett, Nicole
1
Howard, Donald G.
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Jardine, Bryony
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Olson, Erik L.
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Ryans, John K.
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European journal of marketing : EJM
The journal of media economics
29
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Contribuciones a las Ciencias Sociales
7
JMM : the international journal on media management
7
Prometheus : critical studies in innovation
7
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Journal of cultural economics
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The economic journal : the journal of the Royal Economic Society
5
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Kyklos : international review for social sciences
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Media-Perspektiven
4
Strategien erfolgreicher TV-Marken : eine internationale Analyse
4
The economist
4
Applied economics
3
Arts and the market
3
European journal of political economy
3
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
3
Handbook of media economics ; volume 1
3
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
3
International Journal of Revenue Management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Sports Economics
3
Journal of development economics
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of promotion management : JPM
3
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
3
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
4
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
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