//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Reijmersdal, Eva A. van"
~person:"Boerman, Sophie C."
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Fernsehwerbung
6
Television advertising
6
Advertising effects
4
Product Placement
4
Product placement
4
Werbewirkung
4
Consumer behaviour
3
Corporate disclosure
3
Unternehmenspublizität
3
Auskunftspflicht
2
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
2
Öffentlichkeitsarbeit
2
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Glaubwürdigkeit
1
Netherlands
1
Niederlande
1
Psychology of advertising
1
Time
1
Visual perception
1
Visuelle Wahrnehmung
1
Werbepsychologie
1
Zeit
1
brand placement
1
credibility
1
disclosure
1
disclosures
1
endorsements
1
involvement
1
memory
1
persuasion knowledge
1
recall
1
recognition
1
sponsorship
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Reijmersdal, Eva A. van
Boerman, Sophie C.
Wilbur, Kenneth C.
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bellman, Steven
5
Bursztyn, Leonardo
5
Varan, Duane
4
Hartnett, Nicole
3
Hudders, Liselot
3
Joo, Mingyu
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
Cowgill, Bo
2
Dens, Nathalie
2
Dix, Steve
2
Fam, Kim Shyan
2
Fossen, Beth L.
2
Gillespie, Brian
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Kwak, Hyokjin
2
Logan, Kelty
2
Mishra, Manit
2
O'Donoghue, Amie C.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Priya, Pankaj
2
Rask, Amy
2
Robertson, Kirsten
2
Shachar, Ron
2
Stremersch, Stefan
2
Teixeira, Thales
2
Thyne, Maree
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->