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~person:"Reijmersdal, Eva A. van"
~person:"Pelsmacker, Patrick de"
~subject:"Werbung"
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Werbung
Fernsehwerbung
19
Television advertising
19
Advertising effects
14
Werbewirkung
14
Product Placement
8
Product placement
8
Belgien
7
Belgium
7
Consumer behaviour
5
Fernsehprogramm
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Konsumentenverhalten
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Television programme
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Brand management
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Interactive media
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Interaktive Medien
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Markenführung
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Children
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Computerspiel
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Corporate disclosure
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Unternehmenspublizität
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Video game
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Zielgruppe
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Disclosure regulation
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Psychology of advertising
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Public relations
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Sponsoring
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Sponsorship
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Werbepsychologie
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brand placement
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Öffentlichkeitsarbeit
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Analysis of variance
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Reijmersdal, Eva A. van
Pelsmacker, Patrick de
Kind, Hans Jarle
5
Wilbur, Kenneth C.
5
Bellman, Steven
4
Nilssen, Tore
4
Schmidtke, Richard
4
Varan, Duane
4
Guitart, Ivan A.
3
Hudders, Liselot
3
Sørgard, Lars
3
Ali, Mazhar
2
Anderson, Simon P.
2
Bakir, Aysen
2
Bijmolt, Tammo H. A.
2
Cauberghe, Verolien
2
Chatterjee, Prabirendra
2
Dens, Nathalie
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Schweidel, David A.
2
Shapiro, Jesse M.
2
Verhellen, Yann
2
Waiguny, Martin
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Wooley, Brooke
2
Yang, Joonhyuk
2
Yurukoglu, Ali
2
Abhishek
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Adetunji, Raji Ridwan
1
Agnew, Clark M.
1
Ahn, Jungsun
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Aitken, Robert
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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ECONIS (ZBW)
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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