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~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Visual perception"
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Search: subject_exact:"Television advertising"
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Visual perception
Fernsehwerbung
20
Television advertising
20
Advertising effects
13
Werbewirkung
13
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
5
Internet marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Product Placement
4
Product placement
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Werbung
4
Biometrics
3
Biometrie
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Corporate disclosure
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Unternehmenspublizität
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Auskunftspflicht
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Australia
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Australien
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Disclosure regulation
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Experiment
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Fernsehen
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Interactive media
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Interaktive Medien
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Perception
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Public relations
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Sponsoring
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Sponsorship
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Television
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USA
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United States
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Visuelle Wahrnehmung
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Wahrnehmung
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Öffentlichkeitsarbeit
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Brand management
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Cause-related advertising
1
Celebrity endorsement
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Reijmersdal, Eva A. van
Varan, Duane
Bellman, Steven
1
Boerman, Sophie C.
1
Breuer, Christoph
1
Gaßner, Hans-Peter
1
Möntmann-Hertz, Aleksa
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Neijens, Peter C.
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Rumpf, Christopher
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Schläfer, Josephine
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Weber, Peter
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Wooley, Brooke
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Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
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