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~person:"Reijmersdal, Eva A. van"
~subject:"Advertising effects"
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Search: subject_exact:"Television advertising"
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Advertising effects
Fernsehwerbung
6
Television advertising
6
Product Placement
4
Product placement
4
Werbewirkung
4
Consumer behaviour
3
Corporate disclosure
3
Konsumentenverhalten
3
Unternehmenspublizität
3
Auskunftspflicht
2
Disclosure regulation
2
Public relations
2
Sponsoring
2
Sponsorship
2
Öffentlichkeitsarbeit
2
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Glaubwürdigkeit
1
Netherlands
1
Niederlande
1
Psychology of advertising
1
Time
1
Visual perception
1
Visuelle Wahrnehmung
1
Werbepsychologie
1
Zeit
1
brand placement
1
credibility
1
disclosure
1
disclosures
1
endorsements
1
involvement
1
memory
1
persuasion knowledge
1
recall
1
recognition
1
sponsorship
1
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Reijmersdal, Eva A. van
Wilbur, Kenneth C.
12
Bellman, Steven
11
Pelsmacker, Patrick de
10
Varan, Duane
9
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Grossman, Michael
5
Kent, Robert J.
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Fossen, Beth L.
3
Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kempe, David
3
Kennedy, Rachel
3
Klapper, Daniel
3
Rask, Amy
3
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Published in...
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
4
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
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