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isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Fernsehwerbung
3
Television advertising
3
Advertising
1
Advertising effects
1
Comparison
1
Consumer behaviour
1
Großbritannien
1
Home video product
1
Hörfunkwerbung
1
Internet marketing
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Radio advertising
1
South Korea
1
Südkorea
1
USA
1
United Kingdom
1
United States
1
Vergleich
1
Videogerät
1
Werbewirkung
1
Werbung
1
advertising effectiveness
1
advertising formats
1
non conventional television advertising
1
telepromotion
1
television advertising
1
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Barwise, Patrick
1
Forman, Howard
1
Kwak, Hyokjin
1
Martin-Santana, Josefa D.
1
Pearson, Sarah
1
Reinares-Lara, Eva
1
Reinares-Lara, Pedro
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Zinkhan, George M.
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
Journal of the Academy of Marketing Science
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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ECONIS (ZBW)
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1
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
2
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
3
PVRs and advertising exposure : a video ethnographic study
Pearson, Sarah
;
Barwise, Patrick
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003560322
Saved in:
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