//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~person:"Chesnes, Matthew"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television commercials"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Arzneimittel
1
Consumer behaviour
1
Direct marketing
1
Direct-to-consumer advertising
1
Direktmarketing
1
Estimation
1
Fernsehwerbung
1
Information behaviour
1
Informationsverhalten
1
Internet
1
Internet marketing
1
Internet search
1
Konsumentenverhalten
1
Online search
1
Online-Marketing
1
Online-Recherche
1
Pharmaceuticals
1
Prescription drugs
1
Product information
1
Produktinformation
1
Schätzung
1
Social Marketing
1
Social marketing
1
Television advertising
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chesnes, Matthew
Bellman, Steven
17
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
5
Reijmersdal, Eva A. van
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Beal, Virginia
4
Coffey, Amy Jo
4
Dens, Nathalie
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hudders, Liselot
4
Kennedy, Rachel
4
Kind, Hans Jarle
4
Neijens, Peter C.
4
Pan, Steve
4
Schweda, Anika
4
Wooley, Brooke
4
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Cheong, Yunjae
3
Fossen, Beth L.
3
Joo, Mingyu
3
Kim, Kihan
3
Lee, Wei-Na
3
Lipsman, Andrew
3
Nilssen, Tore
3
Phau, Ian
3
Rask, Amy
3
Reinares, Pedro
3
Robinson, Jennifer A.
3
Sharp, Byron
3
Shi, Yang
3
Soni, Pavleen
3
more ...
less ...
Published in...
All
Information economics and policy : IEP
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->