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person:"Coffey, Amy Jo"
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Television advertising
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Coffey, Amy Jo
Bellman, Steven
17
Wilbur, Kenneth C.
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Varan, Duane
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Nilssen, Tore
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JMM : the international journal on media management
2
Journal of advertising research
1
Journal of media business studies
1
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ECONIS (ZBW)
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Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
2
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
3
Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo
;
Cleary, Johanna
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
Saved in:
4
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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