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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
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Advertising in new formats and media : current research and implications for marketers
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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Zur Ökonomie der Unterhaltungsproduktion
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Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Revue d'économie industrielle
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
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How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
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