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~subject:"Television advertising"
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Television advertising
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57
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48
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48
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46
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46
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Kind, Hans Jarle
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1
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1
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1
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1
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1
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The journal of media economics
3
International journal of industrial organization
2
The Oxford handbook of pricing management
2
Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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JMM : the international journal on media management
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Journal of promotion management : JPM
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Review of industrial organization : RIO
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The B.E. journal of theoretical economics
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ECONIS (ZBW)
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1
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
2
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
3
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
4
Equilibria in a random viewer model of television broadcasting
Hansen, Bodil O.
;
Keiding, Hans
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010356834
Saved in:
5
Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
Saved in:
6
Television advertisement pricing in the United States
Phillips, Robert L.
;
Young, Graham
- In:
The Oxford handbook of pricing management
,
(pp. 181-198)
.
2012
Persistent link: https://www.econbiz.de/10009566498
Saved in:
7
Television Advertisement Pricing in the United States
Phillips, Robert
;
Young, Graham
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882268
Saved in:
8
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
9
Was private TV-Sender aus den online-Erfahrungen im Printmarkt lernen sollten
Riehm, Philipp
- In:
Crossmedia : wer bleibt auf der Strecke? ; Beiträge …
,
(pp. 300-306)
.
2010
Persistent link: https://www.econbiz.de/10008702219
Saved in:
10
Auswirkungen der Digitalisierung auf das Erlöscontrolling werbefinanzierter Fernsehunternehmen
Müller, David
;
Schultz, Sylvia
- In:
Controlling und Medien : Festschrift für Rolf Dintner …
,
(pp. 201-217)
.
2009
Persistent link: https://www.econbiz.de/10003810270
Saved in:
11
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
12
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
Saved in:
13
Fernsehen erobern : TV-PR
Heer, Carsten
;
Vogt, Tine
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 217-232)
.
2008
Persistent link: https://www.econbiz.de/10003687173
Saved in:
14
Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin
;
Valletti, Tommaso M.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 949-965
Persistent link: https://www.econbiz.de/10003724542
Saved in:
15
Why is this show so dumb? : Advertising revenue and program content of network television
Brown, Keith
;
Cavazos, Roberto
- In:
Review of industrial organization : RIO
27
(
2005
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003004864
Saved in:
16
Broadcast network television, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
Saved in:
17
Televidenie kak biznes
London, Ja. R.
- In:
ĖKO : vserossijskij ėkonomičeskij žurnal
(
2004
)
4
,
pp. 86-102
Persistent link: https://www.econbiz.de/10002167462
Saved in:
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