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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009617669
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2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
3
Die Sprache der Wirtschaft
Moss, Christoph
(
ed.
)
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003716491
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4
The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh
;
Tsai, Chia-ching
;
Cheng, Yin-hui
; …
- In:
Journal of business and psychology
24
(
2009
)
4
,
pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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5
Fachliche Information und inszenierte Wissenschaft : Fachlichkeitskonzepte in der Wirtschaftswerbung
Janich, Nina
-
1998
Persistent link: https://www.econbiz.de/10004355595
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6
Advertising and the promotion industry
Saint John, Maggie-Jo
-
1994
Persistent link: https://www.econbiz.de/10004255307
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