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Celebrity endorsement
31
Celebrity-Werbung
31
Advertising effects
22
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22
Consumer behaviour
12
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12
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celebrity endorsement
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celebrity endorsements
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Journal of customer behaviour
International journal of advertising : the review of marketing communications
Journal of advertising research
Psychology & marketing
33
Journal of business research : JBR
25
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
31
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1
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
2
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
3
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
4
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
5
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
6
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
7
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
8
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
9
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
10
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
11
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
12
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
Saved in:
13
The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young
;
Choi, Yonglim
;
Choi, Jeonghye
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
Saved in:
14
Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
Saved in:
15
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
Saved in:
16
Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10011875514
Saved in:
17
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishra, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
18
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
19
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
Saved in:
20
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
Saved in:
21
Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
Saved in:
22
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
Saved in:
23
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
24
Matching product attributes to celebrities who reinforce the brand : an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
25
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
26
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
27
Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach
Hung, Kineta
;
Chan, Kimmy Wa
;
Tse, Caleb H.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-623
Persistent link: https://www.econbiz.de/10009501940
Saved in:
28
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.
;
Laczniak, Gene R.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
Saved in:
29
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
30
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Saved in:
31
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
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