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~person:"Franck, Egon"
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Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
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Deutschland
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Football
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Germany
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1995-2004
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Franck, Egon
Roy, Subhadip
15
Huber, Frank
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Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Arora, Nilesh
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Olken, Benjamin A.
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Pradhan, Debasis
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Sattler, Henrik
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Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Andresen, Claus
3
Astous, Alain d'
3
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3
Baxter, Stacey M.
3
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3
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Journal of sports economics
1
Kyklos : international review for social sciences
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
2
Avoiding "star wars" : celebrity creation as media strategy
Franck, Egon
;
Nüesch, Stephan
- In:
Kyklos : international review for social sciences
60
(
2007
)
2
,
pp. 211-230
Persistent link: https://www.econbiz.de/10003454544
Saved in:
3
Lokalmatadore und Superstars : eine empirische Analyse des Stareffekts in der deutschen Bundesliga
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 25-34)
.
2007
Persistent link: https://www.econbiz.de/10003735238
Saved in:
4
Julia Roberts, Tom Hanks & Co : wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen
Franck, Egon
;
Opitz, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
4
,
pp. 203-208
Persistent link: https://www.econbiz.de/10001743518
Saved in:
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