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Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
2
Strategische Personalplanung im Modehaus Marx : ein Interview mit Karin Kaltenkirchen, Geschäftsführerin
Kaltenkirchen, Karin
;
Rump, Jutta
;
Eilers, Silke
- In:
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
,
(pp. 269-273)
.
2017
Persistent link: https://www.econbiz.de/10011611047
Saved in:
3
Personalentwicklung im Bereich Indirect Procurement der Zalando SE
Jamal, Yvonne
- In:
Personalentwicklung in der Beschaffung : Best Practices …
,
(pp. 235-246)
.
2017
Persistent link: https://www.econbiz.de/10011620789
Saved in:
4
Sustainability in fashion : a cradle to upcycle approach
Henninger, Claudia E.
(
ed.
);
Alevizou, Panayiota J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10014013145
Saved in:
5
Happy textile : is store atmosphere still a priority?
Budisantoso, Tjong
;
Jermias, Johnny
;
Bradshaw, Adrian
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 107-116)
.
2017
Persistent link: https://www.econbiz.de/10011537902
Saved in:
6
When tragedy strikes your supply chain
Subramanian, Ram
- In:
Harvard business review : HBR
94
(
2016
)
1/2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011428896
Saved in:
7
Charles Vögele : Duchführung einer strategischen Situationsanalyse
Weis, Franziska
;
Meier-Hobmeier, Birgit
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 97-109)
.
2016
Persistent link: https://www.econbiz.de/10011525966
Saved in:
8
Jenseits von Gut und Böse
Subramanian, Ram
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
4
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011535411
Saved in:
9
Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan
;
Bain, Jessie Kaitlin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 163-192)
.
2016
Persistent link: https://www.econbiz.de/10011582608
Saved in:
10
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
11
Modomoto vs. Outfittery : a fierce fight to free men from their shopping pains
Clever, Svenja
;
Amor, Roberto González
- In:
Strategy case book
,
(pp. 35-48)
.
2015
Persistent link: https://www.econbiz.de/10011391570
Saved in:
12
Der Insolvenzfall des Bekleidungsgeschäft Wehmeyer GmbH & Co. KG
Müller, V.
-
2015
Persistent link: https://www.econbiz.de/10011372459
Saved in:
13
SinnLeffers GmbH
Schäfer, S.
-
2015
Persistent link: https://www.econbiz.de/10011372460
Saved in:
14
Strategische Nonkonformität als Mittel zur Generierung von Wettbewerbsvorteilen
Kusch, Andrea
-
2015
Persistent link: https://www.econbiz.de/10011443229
Saved in:
15
Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
-
2015
Persistent link: https://www.econbiz.de/10010505230
Saved in:
16
Wenn die neue Strategie nicht gelingt
Ofek, Elie
;
Avery, Jill
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
2
,
pp. 68-75
Persistent link: https://www.econbiz.de/10010484916
Saved in:
17
H&M : the importance of sustainability
Hell, A. L.
-
2015
Persistent link: https://www.econbiz.de/10011350466
Saved in:
18
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
19
Fokus auf den Einkauf
Meyrowitz, Carol
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
8
,
pp. 62-67
Persistent link: https://www.econbiz.de/10010386725
Saved in:
20
The CEO of TJX on how to train first-class buyers
Meyrowitz, Carol
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10010347295
Saved in:
21
Accounting and sweatshops : enabling coordination and control in low-price apparel production chains
Neu, Dean
;
Rahaman, Abu Shiraz
;
Everett, Jeff
- In:
Contemporary accounting research : a journal of the …
31
(
2014
)
2
,
pp. 322-346
Persistent link: https://www.econbiz.de/10010404025
Saved in:
22
When to trust green? : was macht Nachhaltigkeitskommunikation glaubwürdig
Meindl, Anja
;
Bürklin, Nina
-
2014
Persistent link: https://www.econbiz.de/10010404727
Saved in:
23
Second thoughts about a strategy shift
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
92
(
2014
)
12
,
pp. 125-129
Persistent link: https://www.econbiz.de/10010465544
Saved in:
24
A cross regional analysis on fashion quick response programs
Choi, Tsan-Ming
;
Chow, Pui-Sze
;
Liu, Shuk-ching
;
To, …
- In:
Fast fashion systems : theories and applications
,
(pp. 111-128)
.
2014
Persistent link: https://www.econbiz.de/10010234581
Saved in:
25
Investigating on-shelf availability in the UK retail clothing sector
Fernie, John
;
Grant, David B.
- In:
Fast fashion systems : theories and applications
,
(pp. 95-109)
.
2014
Persistent link: https://www.econbiz.de/10010234582
Saved in:
26
UNIQLO : a stitch in time
Reboux, Beatrice
- In:
Case studies in Asian management
,
(pp. 87-102)
.
2014
Persistent link: https://www.econbiz.de/10010235394
Saved in:
27
Internationalisation through franchising : the Parfois case study
Forte, Rosa
;
Carvalho, Joao
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 380-395
Persistent link: https://www.econbiz.de/10009767790
Saved in:
28
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
29
Corporate responsibility management in fast fashion companies : the Gap Inc. case
Arrigo, Elisa
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10009771281
Saved in:
30
Changing the Model : HUGO BOSS wandelt sich vom statischen Wholesale-Unternehmen zum dynamischen Retailer
Hake, Bernd
;
Hüsgen, Kathrin
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 345-368)
.
2013
Persistent link: https://www.econbiz.de/10009748401
Saved in:
31
Vertikales Prozessmanagement im Retail-Loop : schnellere, flexiblere und kostengünstigere Wertschöpfung über die gesamte Prozesskette am Beispiel des Fashionhandels
Kunkel, Michael
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 43-58)
.
2013
Persistent link: https://www.econbiz.de/10009748432
Saved in:
32
Optimal pricing in retail : a Cox regression apporach
Meijer, Rudi
;
Bhulai, Sandjai
- In:
International journal of retail & distribution management
41
(
2013
)
4
,
pp. 311-320
Persistent link: https://www.econbiz.de/10009751769
Saved in:
33
Fair trade intermediaries and social acccounting : the case of Assisi Organics
Reed, Darryl
;
Mukherjee Reed, Ananya
;
McMurtry, J. J.
; …
- In:
Accounting for social value
,
(pp. 57-84)
.
2013
Persistent link: https://www.econbiz.de/10009721428
Saved in:
34
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
35
Pop-up-Stores im Wiener Bekleidungseinzelhandel : lokale Analyse eines weltweitenTrends
Schramm, Marie-Theres
-
2013
Persistent link: https://www.econbiz.de/10010407053
Saved in:
36
The international growth of e-commerce ventures
Zucchella, Antonella
;
Hagen, Birgit
- In:
International business : new challenges, new forms, new …
,
(pp. 137-153)
.
2012
Persistent link: https://www.econbiz.de/10009552313
Saved in:
37
Market communication as socio-political activity in emerging markets
Cerne, Annette
- In:
Business, society and politics : multinationals in …
,
(pp. 85-103)
.
2012
Persistent link: https://www.econbiz.de/10009685166
Saved in:
38
Geschmückt mit fremden Federn
Klaussner, Stefan
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 94-99
Persistent link: https://www.econbiz.de/10008809341
Saved in:
39
Managing production outsourcing risks in China's apparel industry : a case study of two apparel retailers
Kam, Booi Hon
;
Chen, Ling
;
Wilding, Richard
- In:
Supply chain management : an international journal
16
(
2011
)
6
,
pp. 428-445
Persistent link: https://www.econbiz.de/10009381932
Saved in:
40
A case study on the internationalization process of a "born-global" fashion retailer
Bhardwaj, Vertica
;
Eickman, Megan
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 293-307
Persistent link: https://www.econbiz.de/10009260846
Saved in:
41
The temporary store : a new marketing tool for fashion brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
Saved in:
42
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
43
Is the magic of "feel good" and "look great" at Giordano still working?
Saxena, Ravindra P.
;
Khandelwal, Pradeep K.
- In:
Management decision : MD
48
(
2010
)
3
,
pp. 440-455
Persistent link: https://www.econbiz.de/10003976687
Saved in:
44
Achieving strategic innovation through dilemma reconciliation
Tse, Terence
;
Soufani, Khaled
- In:
International journal of management practice : IJMP
4
(
2010/11
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10008647434
Saved in:
45
New look : going private with private equity support
Achleitner, Ann-Kristin
;
Lutz, Eva
;
Herman, Kerry
; …
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 38-49
Persistent link: https://www.econbiz.de/10003982595
Saved in:
46
Internationalization of emerging market firms : the case of Turkish retailers
Eren-Erdogmus, Irem
;
Cobanoglu, Emine
;
Yalcın, Muge
; …
- In:
International marketing review
27
(
2010
)
3
,
pp. 316-337
Persistent link: https://www.econbiz.de/10003988073
Saved in:
47
Virtual organization for supply chain integration : two cases in the textile and fashion retailing industry
Wang, William Yu Chung
;
Chan, Hing Kai
- In:
International journal of production economics
127
(
2010
)
2
,
pp. 333-342
Persistent link: https://www.econbiz.de/10008656625
Saved in:
48
Merchandising : theory, principles, and practice
Kunz, Grace I.
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10009579717
Saved in:
49
The evolution of a luxury brand : the case of Prada
Moore, Christopher M.
;
Doyle, Stephen A.
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
Saved in:
50
An investigation into product development processes for UK fashion retailers : a multiple case study
Goworek, Helen
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 648-662
Persistent link: https://www.econbiz.de/10008699342
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