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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
35
International journal of hospitality management
25
Journal of business ethics : JOBE
21
Journal of business research : JBR
20
Cogent business & management
18
Psychology & marketing
16
International entrepreneurship and management journal
15
International journal of consumer studies
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Journal of Islamic marketing
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Asia Pacific journal of marketing and logistics
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Technological forecasting & social change : an international journal
12
Entrepreneurship, theory and practice : ET & P
11
Journal of travel and tourism marketing
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NBER working paper series
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Tourism management : research, policies, practice
11
Journal of consumer behaviour : an international research review
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International journal of entrepreneurship and small business
9
Journal of air transport management
9
Journal of enterprising culture
9
Journal of international consumer marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Energy Economics and Policy : IJEEP
7
International journal of business and globalisation : IJBG
7
International journal of entrepreneurial behaviour & research
7
Journal of fashion marketing and management
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Journal of marketing theory and practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The service industries journal
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Tourism management perspectives : TMP
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Administrative Sciences : open access journal
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International journal of business innovation and research : IJBIR
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International journal of emerging markets
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International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
6
The international journal of bank marketing : IJBM
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The international journal of management education
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1
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
3
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
4
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Saved in:
5
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
6
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
7
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
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