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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"determinants of behavioural intention"
~subject:"daily-deal websites"
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determinants of behavioural intention
daily-deal websites
Consumer attitudes
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Consumer behaviour
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Konsumentenverhalten
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Verbrauchereinstellung
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Internet marketing
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Online-Marketing
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social media
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theory of planned behaviour
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Deutschland
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Facebook
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Germany
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Groupon
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Innovation diffusion
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Markenartikel
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Mobile communications
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Mobilkommunikation
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Product information
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TRA
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Verkaufsförderung
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attitudes toward creating content
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behavioural intention
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brand consciousness
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consumer promotion
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creating behaviour
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expectancy-value model
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Bright, Laura
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Ham, Chang-Dae
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Logan, Kelty
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International journal of internet marketing and advertising : IJIMA
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Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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2
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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