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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"social media"
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social media
Consumer attitudes
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Internet marketing
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theory of planned behaviour
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attitudes toward creating content
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Logan, Kelty
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Ham, Chang-Dae
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of electronic customer relationship management : IJECRM
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International journal of information systems and change management : IJISCM
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Journal of marketing management : MM
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VNU journal of economics and business
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ECONIS (ZBW)
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
2
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
3
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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