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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Consumer behaviour
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Consumer attitudes
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theory of planned behaviour
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theory of reasoned action
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
37
International journal of hospitality management
25
Journal of business ethics : JOBE
22
Journal of business research : JBR
21
Cogent business & management
20
Psychology & marketing
17
International journal of consumer studies
16
International entrepreneurship and management journal
15
Technological forecasting & social change : an international journal
15
Journal of Islamic marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of travel and tourism marketing
12
Entrepreneurship, theory and practice : ET & P
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
NBER working paper series
11
Tourism management : research, policies, practice
11
International journal of entrepreneurship and small business
10
Journal of consumer behaviour : an international research review
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
Journal of air transport management
9
Journal of enterprising culture
9
Journal of international consumer marketing
9
Journal of fashion marketing and management
8
The service industries journal
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Energy Economics and Policy : IJEEP
7
International journal of business and globalisation : IJBG
7
International journal of business innovation and research : IJBIR
7
International journal of contemporary hospitality management
7
International journal of entrepreneurial behaviour & research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing management : MM
7
Journal of marketing theory and practice
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The international journal of bank marketing : IJBM
7
Tourism management perspectives : TMP
7
Administrative Sciences : open access journal
6
International journal of business information systems : IJBIS
6
International journal of emerging markets
6
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
2
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
3
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
4
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
5
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
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