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~subject:"theory of reasoned action"
~person:"Ham, Chang-Dae"
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theory of reasoned action
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
motivation
2
uses and gratification
2
Consumer attitudes
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Verbrauchereinstellung
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attitudes toward creating content
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behavioural intention
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creating behaviour
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determinants of behavioural intention
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expectancy-value model
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multiplatform
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sharing
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social exchange theory
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social media
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social media ecosystem
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Ham, Chang-Dae
Botero, Isabel C.
3
Boyd, Britta
3
Fediuk, Tomasz A.
3
Ahmad, Wasim
2
Alajmi, Bibi M.
2
Asad-ur-Rehman
2
Gironda, John T.
2
Gleason, Kimberly
2
Korgaonkar, Pradeep K.
2
Lee, Joonghwa
2
Noor, Nabila
2
Sabir, Raja Irfan
2
Abbey, Boris
1
Abdurraheem Abdulazeez Adewuyi
1
Abubakari, Abdul-Razak
1
Ackermann, Claire-Lise
1
Aghniadi
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Ahmad, Norzieiriani
1
Ahmed, Pervaiz K.
1
Al Serhan, Omar
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Alant, Busisiwe P.
1
Alqasa, Khaled Mohammed
1
Anubha, Anubha
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Arif, Imtiaz
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Arnita, Devi
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Aslam, Wajeeha
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Bae, Young Han
1
Borges, João Augusto Rossi
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Bunyanso, Skudjo
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CARSRUD, ALAN
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Cao, Nhi Y.
1
Carsrud, Alan L.
1
Ceballos, Lina M.
1
Chang, Chia-Ming
1
Chen, Hui-Ping
1
Chen, Jamie M.
1
Chen, Kun-Shiang
1
Cheng, Kuangnen
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Chhikara, Deepika
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International journal of internet marketing and advertising : IJIMA
1
International journal of market research
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ECONIS (ZBW)
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Exploring sharing behaviors across social media platforms
Ham, Chang-Dae
;
Lee, Joonghwa
;
Hayes, Jameson L.
;
Bae, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
Saved in:
2
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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