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1
Examining country of origin effect among Lebanese consumers : a study in the cosmetics industry
Zbib, Imad
;
Ghaddar, Reem
;
Samarji, Ahmad
;
Wahbi, Marwan
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012483610
Saved in:
2
Mut ist wieder in
Rousseau, Manuela
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 26-27
Persistent link: https://www.econbiz.de/10012152574
Saved in:
3
Oriflame CIS : the successful evolution of a regional subsidiary's mandate
Gurkov, Igorʹ B.
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
4
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011484243
Saved in:
4
Generational perceptions of pro-environmental packaging advantages : a case study of the packaging innovation of "compressed" deodorants in Germany
Besier, Susanna
- In:
Umweltwirtschaftsforum : uwf ; die …
23
(
2015
)
4
,
pp. 315-321
Persistent link: https://www.econbiz.de/10011534705
Saved in:
5
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
6
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
7
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
8
Exploring the relationship between emotional intelligence and salesperson creativity
Lassk, Felicia G.
;
Shepherd, C. David
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009717211
Saved in:
9
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
10
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
11
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
12
Fighting a government threat
Gino, Francesca
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 123-125
Persistent link: https://www.econbiz.de/10009724061
Saved in:
13
Making up exploitation: direct selling, cosmetics and forms of precarious labour in modern Brazil
Abílio, Ludmila Costhek
- In:
International journal of management concepts and …
6
(
2012
)
1/2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009576929
Saved in:
14
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
15
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
16
Investigating the effects of cosmeceutical product advertising in beauty-care decision making
Meng, Juan
;
Pan, Po-lin
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 250-266
Persistent link: https://www.econbiz.de/10009630753
Saved in:
17
Supplier selection using QFD : a consumer products case study
Tidwell, Angela
;
Sutterfield, J. Scott
- In:
International journal of quality & reliability management
29
(
2012
)
3
,
pp. 284-294
Persistent link: https://www.econbiz.de/10009530907
Saved in:
18
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
19
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
20
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
Saved in:
21
Co-branding and co-creation in wellness tourism : the role of cosmeceuticals
Hjalager, Anne-Mette
;
Konu, Henna
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 879-901
Persistent link: https://www.econbiz.de/10009411344
Saved in:
22
Real women on real beauty : self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
Bissell, Kimberly
;
Rask, Amy
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10008668100
Saved in:
23
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
24
Wie sorgfältig muss eine Due Diligence sein?
Gladkov, Sabine Alexandra
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
4
,
pp. 86-91
Persistent link: https://www.econbiz.de/10003956406
Saved in:
25
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
26
The activity of Natura from the perspective of sustainable development and of corporate social responsibility
Sambiase Lombardi, Marta Fabiano
;
Camargo Leal, Carla
; …
- In:
Management research : the journal of the Iberoamerican …
8
(
2010
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10008806139
Saved in:
27
Anticipating converging industries using publicly available data
Curran, Clive-Steven
;
Bröring, Stefanie
;
Leker, Jens
- In:
Technological forecasting & social change : an …
77
(
2010
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10003974096
Saved in:
28
3D approach for the integration of new design methods applied to a middle-size company in the cosmetic sector
Perrin-Bruneau, Flore
;
Millet, Dominique
;
Aoussat, Améziane
- In:
International journal of product development : IJPD
7
(
2009
)
3/4
,
pp. 311-333
Persistent link: https://www.econbiz.de/10003828015
Saved in:
29
Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA
Frerichs, Jens
;
Brexendorf, Tim Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10003844457
Saved in:
30
Service quality in cosmetic industry /P. Pinakapani, M. S. R. Sesha Giri and K. Sruti
Pinakapani, P.
;
Sesha Giri, M. S. R.
;
Sruti, K.
- In:
International journal of value chain management : IJVCM
3
(
2009
)
4
,
pp. 346-355
Persistent link: https://www.econbiz.de/10003962729
Saved in:
31
Der große Sprung in die Konzernzentrale
Nohria, Nitin
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003806497
Saved in:
32
Anlaufmanagement in der Fast Moving Consumer Goods Industrie : Herausforderungen und Erfolgsfaktoren
Held, Tobias
- In:
PPS-Management : Zeitschrift für ERP-Systeme in …
14
(
2009
)
1
,
pp. 37-40
Persistent link: https://www.econbiz.de/10003808414
Saved in:
33
From regional star to global leader
Nohria, Nitin
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 33-36
Persistent link: https://www.econbiz.de/10003817644
Saved in:
34
Informationsversorgung für das Re-Design der Supply Chain bei Kneipp
Bauer, Tino
;
Seuring, Stefan
- In:
Supply chain management
8
(
2008
)
1
,
pp. 39-45
Persistent link: https://www.econbiz.de/10003709890
Saved in:
35
Blonde and blue-eyed? : globalizing beauty, c. 1945 - c. 1980
Jones, Geoffrey
- In:
The economic history review : a journal of economic and …
61
(
2008
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10003625627
Saved in:
36
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
Saved in:
37
Regional multinationals and the Korean cosmetics industry
Oh, Chang Hoon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003451661
Saved in:
38
L' instrumentation des compétences collectives par la tontine d'entreprise : une étude de cas
Nkakleu, Raphae͏̈l
- In:
Revue Gestion 2000 : management & prospective
24
(
2007
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10003532998
Saved in:
39
Two-step PLS regression for L-structured data : an application in the cosmetic industry
Esposito Vinzi, Vincenzo
;
Guinot, Christiane
; …
- In:
Statistical methods & applications : SMA ; journal of …
16
(
2007
)
2
,
pp. 263-278
Persistent link: https://www.econbiz.de/10003548887
Saved in:
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