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person:"Go, Frank M."
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Marketing efficiency in tourism : coping with volatile demand
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The relationship between branding and innovation : the SMTE perspective
Brooker, Ed
;
Go, Frank M.
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 53-63)
.
2006
Persistent link: https://www.econbiz.de/10003396311
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