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subject:"Markenimage"
~subject:"Germany"
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Markenimage
Germany
Toys
82
Spielwaren
76
Toy industry
19
USA
19
Spielwarenbranche
18
Spielzeug
17
United States
17
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12
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12
Consumer behaviour
9
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9
Product safety
9
Produktsicherheit
9
toys
8
Online retailing
7
Online-Handel
7
Children
6
Deutschland
6
Kinder
6
Spielzeugindustrie
6
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5
E-commerce
5
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5
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5
Price
5
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5
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World
5
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4
Consumer protection
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Japan
4
Preismanagement
4
Pricing strategy
4
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4
Verbraucherschutz
4
Anthropologie
3
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3
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Batzer, Erich
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Clarke, Peter
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Knudsen, Gry Høngsmark
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Lachner, Josef
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Lee, Wai-yee
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Robert-Göller-Verlag <Baden-Baden>
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Ifo-Studien zu Handels- und Dienstleistungsfragen
1
Journal of marketing management : MM
1
Nürnberger wirtschafts- und sozialgeographische Arbeiten
1
Research in consumer behavior
1
The journal of consumer marketing
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Toys : trade & trends
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ECONIS (ZBW)
8
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1
50 Jahre Toys
Robert-Göller-Verlag <Baden-Baden>
-
2018
Persistent link: https://www.econbiz.de/10011806718
Saved in:
2
The peril of pink bricks : gender ideology and LEGO friends
Knudsen, Gry Høngsmark
-
2015
Persistent link: https://www.econbiz.de/10011657503
Saved in:
3
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
4
Branchen special
Wiesbaden : Dt. Genossenschafts-Verl.
-
Nachgewiesen 1994 - 2010,Mai
Persistent link: https://www.econbiz.de/10000547240
Saved in:
5
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
Saved in:
6
Kalender und Geschenketermine für Spielwaren
Tragl, Inga
-
1991
Persistent link: https://www.econbiz.de/10000021104
Saved in:
7
Branchen: Nahrungs- und Genußmittel, Möbel, Spielwaren, Elektroartikel
Batzer, Erich
-
1989
Persistent link: https://www.econbiz.de/10011891853
Saved in:
8
Das Spielzeug : das Fachmagazin der Spielwarenbranche
Bamberg : Meisenbach
;
anfangs: Bamberg : Bamberger …
-
39.1949 -
Persistent link: https://www.econbiz.de/10000365622
Saved in:
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