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person:"Pepels, Werner"
~subject:"Business-to-business marketing"
~person:"Gil Saura, Irene"
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Search: subject_exact:"Trade marketing"
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Subject
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Business-to-business marketing
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
10
Beziehungsmarketing
9
Relationship marketing
9
Spain
7
Spanien
7
Betriebliche Wertschöpfung
4
Customer satisfaction
4
Information technology
4
Informationstechnik
4
Kundenzufriedenheit
4
Theorie
4
Theory
4
Value creation
4
Confidence
3
Dienstleistungsqualität
3
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Service quality
3
Vertrauen
3
Business-to-Business-Marketing
2
Customer value
2
Deutschland
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
Germany
2
Kundenwert
2
Logistics
2
Logistik
2
Quality management
2
Qualitätsmanagement
2
Relationship benefits
2
Service management
2
Tourism industry
2
Tourismuswirtschaft
2
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Article
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5
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3
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2
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German
5
English
5
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Pepels, Werner
Gil Saura, Irene
Svensson, Göran
19
Kleinaltenkamp, Michael
16
Naudé, Peter
11
Ulaga, Wolfgang
11
Sharma, Arun
10
Kowalkowski, Christian
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Johnston, Wesley J.
8
Keränen, Joona
8
Jacob, Frank
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
Homburg, Christian
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
5
Kindström, Daniel
5
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Published in...
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of technology marketing : IJTMkt
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Praktische Betriebswirtschaft
1
The journal of business & industrial marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
10
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
5
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
6
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
8
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
9
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
10
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
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