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~person:"Law, Derry"
~person:"Roy, Rajat"
~type_genre:"Aufsatz in Zeitschrift"
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
2
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
3
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
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