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Briers, Barbara
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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How to make a 29% increase look bigger : the unit effect in option comparisons
Pandelaere, Mario
;
Briers, Barbara
;
Lembregts, Christophe
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10009272171
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