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~person:"Balija, Vikranth"
~person:"Gandal, Neil"
~person:"Bornemann, Torsten"
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Balija, Vikranth
Gandal, Neil
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The journal of product innovation management : an international publication of the Product Development & Management Association
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
2
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
3
Retail format choice in the US consumer electronics market
Carpenter, Jason M.
;
Balija, Vikranth
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003977658
Saved in:
4
Surviving a standards war : lessons learned from the life and death of DIVX
Dranove, David
;
Gandal, Neil
-
2003
Persistent link: https://www.econbiz.de/10001777408
Saved in:
5
The DVD-vs.-DIVX standard war ; empirical evidence of network effects and preannouncement effects
Dranove, David
;
Gandal, Neil
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 363-386
Persistent link: https://www.econbiz.de/10001786289
Saved in:
6
The DVD versus DIVX standard war : empirical evidence of network effects and preannouncement effects
Dranove, David
;
Gandal, Neil
-
2002
Persistent link: https://www.econbiz.de/10013424221
Saved in:
7
The DVD vs. DIVX standard war : empirical evidence of vaporware
Dranove, David
;
Gandal, Neil
-
2000
Persistent link: https://www.econbiz.de/10001536283
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