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~type_genre:"Collection of articles written by one author"
~type_genre:"Collection of articles of several authors"
~subject:"Markenimage"
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Markenimage
Corporate reputation
111
Firmenimage
111
Brand management
25
Markenführung
25
Öffentlichkeitsarbeit
25
Unternehmenskultur
24
Public relations
23
Corporate culture
22
Theorie
19
Theory
19
Deutschland
18
Germany
18
Reputation
17
Unternehmen
16
Markenpolitik
13
Prestige
12
Strategisches Management
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Management
9
Stakeholder
9
Strategic management
9
Welt
9
World
9
Kommunikation
8
Social Web
8
Social web
8
Mitarbeiter
7
Brand image
6
Communication
6
Brand architecture
5
Corporate Identity
5
HR marketing
5
Markenarchitektur
5
Personalmarketing
5
Risikomanagement
5
Risk management
5
USA
5
United States
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7
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Collection of articles written by one author
Collection of articles of several authors
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370
Aufsatz in Zeitschrift
370
Aufsatz im Buch
37
Book section
37
Hochschulschrift
17
Thesis
15
Arbeitspapier
11
Working Paper
11
Case study
10
Fallstudie
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Graue Literatur
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Sammelwerk
7
Aufsatzsammlung
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Bibliografie enthalten
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German
5
English
2
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Tomczak, Torsten
3
Meffert, Heribert
2
Burmann, Christoph
1
Koers, Martin
1
Lim, Ming
1
Segreto, Luciano
1
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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Meffert-Marketing-Edition
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Marketing intelligence & planning
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ECONIS (ZBW)
7
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Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
Saved in:
4
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
Saved in:
6
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
7
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
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