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~isPartOf:"The journal of brand management : an international journal"
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Rules of origin
7
Ursprungsregeln
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand
5
Brand image
5
Designation of origin
5
Herkunftsbezeichnung
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Markenimage
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Brand management
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Markenführung
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Country of origin
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"Made in ..."
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Brand love
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Branding strategy
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Country image
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Country image usage
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Country-of-origin fit
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Dual processing theory
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Industrie
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International marketing
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Internationales Marketing
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Luxury goods
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Luxury products
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Luxusgüter
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Manufacturing industries
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Marketing management
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Marketingmanagement
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Perceived strength of brand origin
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Protected Designations of Origin
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Status consumption
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Wein
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Agnoli, Lara
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Aichner, Thomas
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Aiello, Gaetano
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Begalli, Diego
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Borini, Felipe Mendes
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Canhua, Kang
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Capitello, Roberta
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Crescitelli, Edson
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Donvito, Raffaele
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Felix, Reto
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Giraldi, Janaina de Moura Engracia
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Godey, Bruno
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Johnson, Zachary S.
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Kumara, P. A. P. Samantha
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Lee, Sangwon
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Maclennan, Maria Laura Ferranty
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Minor, Michael
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Pederzoli, Daniele
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Polo, Edison Fernandes
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Siew, Shir-Way
1
Suter, Mariana Bassi
1
Tian, Yichao
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Wiedmann, Klaus-Peter
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The journal of brand management : an international journal
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
15
International tax and public finance
15
Journal of international consumer marketing
14
FinanzArchiv : European journal of public finance
10
International marketing review
10
Discussion paper / Centre for Economic Policy Research
9
Diskussionsbeiträge / 2
9
Journal of world trade : law, economic policy, public policy
9
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
International marketing and the country of origin effect : the global impact of 'Made in Italy'
7
NBER working paper series
7
CESifo Working Paper
6
Journal of public economics
6
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
NBER Working Paper
5
The world economy : the leading journal on international economic relations
5
CESifo Forum
4
CESifo Working Paper Series
4
Journal of consumer behaviour : an international research review
4
Journal of euromarketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international economics
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Management international review : mir ; journal of international business
4
UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Asian business & management
3
CoFE Discussion Paper
3
CoFE discussion papers
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ECONIS (ZBW)
7
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1
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
4
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
5
Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
Saved in:
6
Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha
;
Canhua, Kang
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
Saved in:
7
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
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