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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Kohlhammer Edition Marketing
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
2
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
3
Manufacturers' reliance on channel intermediaries : value drivers in the presence of a direct web channel
Chung, Chiayin
;
Chatterjee, Sharmila C.
;
Sengupta, Sanjit
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10009513225
Saved in:
4
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
5
Editorial: Value in business and industrial marketing
Lindgreen, Adam
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009513237
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