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person:"Grönroos, Christian"
~isPartOf:"The Routledge companion to strategic marketing"
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The Routledge companion to strategic marketing
Journal of service management
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Meddelanden från Svenska Handelshögskolan
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The journal of services marketing
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
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