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subject:"Marketing management"
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Marketing management
Verbrauchereinstellung
1,399
Consumer attitudes
1,397
Consumer behaviour
606
Konsumentenverhalten
606
Business start-up
214
Unternehmensgründung
214
Entrepreneurship
202
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200
Innovation adoption
136
Innovationsakzeptanz
136
theory of planned behaviour
133
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131
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115
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112
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theory of planned behavior
109
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103
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98
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98
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85
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68
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56
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56
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55
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Theory of Planned Behavior
53
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Paço, Arminda M. Finisterra do
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific journal of marketing and logistics
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of energy sector management
1
International journal of procurement management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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1
Implication of theory of planned behavior and marketing mix variables in assessing the mindset of consumers for solar products in India
Alam, Ansari Sarwar
;
Arshiya Fathima
- In:
International journal of energy sector management
17
(
2023
)
1
,
pp. 128-144
Persistent link: https://www.econbiz.de/10013537803
Saved in:
2
Determinants of purchase intention of Halal packaged food among non-Muslim consumers in Thailand
Syukur, Muhammad
;
Bungkilo, Dej-anan
;
Chatrudee …
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10012595839
Saved in:
3
Determinants of non-muslim consumers' purchase behavior toward halal packaged food
Untari, Asih
;
Safira, Anya
- In:
ASEAN marketing journal : Association of Southeast …
12
(
2020
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10012503247
Saved in:
4
Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation
Daellenbach, Kate
;
Parkinson, Joy
;
Krisjanous, Jayne
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 413-443
Persistent link: https://www.econbiz.de/10011956575
Saved in:
5
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
6
Study on WeChat marketing strategy based on the purchase intention of youth group
Zhao, Jingkun
;
Liu, Honglu
;
Pei, Yilei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011763312
Saved in:
7
Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Dahiya, Rekha
;
Gayatri
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
Saved in:
8
Brand Islam : the marketing and commodification of piety
Shirazi, Faegheh
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011434991
Saved in:
9
Konsumentenpräferenzen für Erneuerbare Energien
Menges, Roland
;
Beyer, Gregor
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 81-110)
.
2015
Persistent link: https://www.econbiz.de/10011341673
Saved in:
10
Konzeptionelle Überlegungen zur Vermarktung von Erneuerbaren Energien
Friege, Christian
;
Herbes, Carsten
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 3-28)
.
2015
Persistent link: https://www.econbiz.de/10011341681
Saved in:
11
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
12
Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara
;
Ng, Yu Leung
;
Prendergast, Gerard P.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
Saved in:
13
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
14
Manager's intentions toward entering into strategic marketing alliances : an empirical investigation
Cavazos, Carmina
;
Varadarajan, Rajan
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 571-588
Persistent link: https://www.econbiz.de/10009687221
Saved in:
15
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
16
Coping with manufacturers' dilemma in the e-commerce era : a relational model and a strategic framework
Li, Xiaolin
- In:
International journal of e-business research : an …
6
(
2010
)
4
,
pp. 52-69
Persistent link: https://www.econbiz.de/10008748533
Saved in:
17
Understanding on consumption behaviors in art and cultural sectors for developing successful communication plans
Kang, Doo Syen
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10008840794
Saved in:
18
Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
Ferdous, Ahmed Shahriar
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 313-325
Persistent link: https://www.econbiz.de/10008991651
Saved in:
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