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~isPartOf:"Journal of food products marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Zarantonello, Lia"
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Zarantonello, Lia
Hansen, Håvard
5
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5
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4
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Journal of food products marketing
The journal of brand management : an international journal
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Psychology & marketing
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of service management
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
3
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
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