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~person:"Homburg, Christian"
~person:"MacDonald, Emma K."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
11
Marketingmanagement
11
Theorie
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Theory
11
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10
Marktforschung
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Price
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Germany
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Customer satisfaction
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Kundenzufriedenheit
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Lieferantenmanagement
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Supplier relationship management
6
Brand management
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Markenführung
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Information behaviour
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Verbraucherverhalten
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Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Homburg, Christian
MacDonald, Emma K.
Mohan, Mayoor
5
Casidy, Riza
4
Klarmann, Martin
4
Nyadzayo, Munyaradzi W.
4
Brown, Brian P.
3
Bush, Alan J.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bosukonda, Narendra
2
Brown, Brian
2
Buvaneswari, P. S.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
Lilien, Gary L.
2
Lüders, Maximilian
2
Malthouse, Edward C.
2
Matanda, Margaret J.
2
Melero-Polo, Iguácel
2
Mittal, Vikas
2
Murray, Chase
2
Narus, James A.
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing management : MM
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
6
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1
Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
Saved in:
2
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
5
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
6
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
Saved in:
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