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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer preferences
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Konsumentenpräferenzen
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Psychology of advertising
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USA
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Werbepsychologie
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Carlson, Jeffrey R.
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David, Meredith E.
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Kareklas, Ioannis
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Muehling, Darrel D.
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Noguti, Valeria
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Russell, Cristel Antonia
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Journal of advertising : official publication of the American Academy of Advertising
NBER working paper series
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Working paper / National Bureau of Economic Research, Inc.
18
Psychology & marketing
13
Discussion paper / Centre for Economic Policy Research
10
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
10
NBER Working Paper
10
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Faculty & research / Insead : working paper series
6
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
6
Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
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Working papers
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Canadian journal of agricultural economics : CJAE
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Discussion papers / CEPR
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Environment and development economics
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Forschungs-/Entwicklungs-/Innovations-Management
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Journal of marketing theory and practice
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SpringerLink / Bücher
4
AI impacts in digital consumer behavior
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Designing and communicating experience
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Higher School of Economics Research Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics & management strategy : JEMS
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LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
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Personality, design and marketing : matching design to customer personal preferences
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Research
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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CESifo working papers
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Consumer culture theory
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Department of Economics working paper
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Discussion paper series
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European journal of marketing : EJM
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HEC Paris research paper series
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Land economics : applied research on environmental resources
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Marketing letters : a journal of research in marketing
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The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
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2
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
3
"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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