//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbundeffekt (Synergie)"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
5
Synergie
5
Synergy
5
Werbewirkung
5
Fernsehwerbung
2
Internet marketing
2
Media mix
2
Mediamix-Strategie
2
Online-Marketing
2
Television advertising
2
Absatz
1
Advertising media
1
Emotion
1
Marketing management
1
Marketingmanagement
1
Neuroscience
1
Neurowissenschaften
1
Sales
1
USA
1
United States
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Assael, Henry
1
Cardarelli, Robert
1
Havlena, William
1
Hofacker, Charles F.
1
Jacobs, Devra
1
Kennedy, Rachel
1
Larguinat, Laurent
1
Levine, Brian
1
McDonald, Colin
1
Montigny, Michelle de
1
Murphy, Jamie
1
Ouarzazi, Yassine el
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Rule, Randall
1
Siefert, Caleb
1
Steele, Audrey
1
Taylor, Jennifer
1
Varan, Duane
1
more ...
less ...
Published in...
All
Journal of advertising research
Europäische Hochschulschriften / 5
13
Gabler Edition Wissenschaft
9
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
9
Discussion paper / Centre for Economic Policy Research
7
International journal of industrial organization
7
Journal of risk and financial management : JRFM
7
Advances in mergers and acquisitions
6
DICE discussion paper
6
Journal of business research : JBR
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
Discussion papers / CEPR
5
Finance research letters
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
NBER working paper series
5
The journal of corporate finance : contracting, governance and organization
5
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
5
European journal of operational research : EJOR
4
Games and economic behavior
4
International journal of economics and business research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of business finance & accounting : JBFA
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Policy research working paper : WPS
4
Schriftenreihe Strategisches Management
4
Working paper
4
Administrative Sciences : open access journal
3
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
3
Economic report on Indonesia
3
Economics letters
3
Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung
3
Information systems research : ISR
3
International business review : the official journal of the European International Business Academy
3
International journal of production research
3
International review of financial analysis
3
Journal of banking & finance
3
Journal of business economics : JBE
3
Journal of business strategy
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
2
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
3
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
4
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
5
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William
;
Cardarelli, Robert
;
Montigny, Michelle de
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->