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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Europäische Hochschulschriften / 5
13
Gabler Edition Wissenschaft
9
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
9
Discussion paper / Centre for Economic Policy Research
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International journal of industrial organization
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Technological forecasting & social change : an international journal
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Finance research letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
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NBER working paper series
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The journal of corporate finance : contracting, governance and organization
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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European journal of operational research : EJOR
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Games and economic behavior
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International journal of economics and business research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of business finance & accounting : JBFA
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Policy research working paper : WPS
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Schriftenreihe Strategisches Management
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Administrative Sciences : open access journal
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
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Economic report on Indonesia
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Economics letters
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Information systems research : ISR
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1
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
2
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
Saved in:
3
A hierarchical marketing communications model of online and offline media synergies
Naik, Prasad A.
;
Peters, Kay
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 288-299
Persistent link: https://www.econbiz.de/10003893284
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