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~person:"Beard, Fred K."
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Comparative advertising
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Vergleichende Werbung
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Beard, Fred K.
Barigozzi, Francesca
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Journal of advertising research
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
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2
Competition and combative advertising : an historical analysis
Beard, Fred K.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10009489720
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