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~isPartOf:"Australasian marketing journal"
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Consumer behaviour
3
Konsumentenverhalten
3
Sales promotion
3
Verkaufsförderung
3
Attitude
1
Background colour
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Brand management
1
Consumer attitudes
1
Customer loyalty
1
Customer satisfaction
1
Customer spend
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Deal-prone buyer
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Dienstleistungsqualität
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Net Promoter Score
1
Preismanagement
1
Price promotion
1
Pricing strategy
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Promotional activities
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Relationship marketing
1
Service quality
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USA
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Verbrauchereinstellung
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Viral marketing
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Clemente, Maria
1
Dawes, John
1
Feetham, Pamela
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Konstantoulaki, Kleopatra
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Mecredy, Philip
1
Rizomyliotis, Ioannis
1
Scriven, John
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Sharp, Byron
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Trinh, Giang
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Wright, Malcolm J.
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Australasian marketing journal
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
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ECONIS (ZBW)
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Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip
;
Wright, Malcolm J.
;
Feetham, Pamela
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
Saved in:
2
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
Saved in:
3
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
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