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Sales promotion
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
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Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
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International journal of production research
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Journal of business economics : JBE
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Marketing : ZFP ; journal of research and management
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NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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Information systems research : ISR
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1
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
2
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
4
How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe
;
Kaimann, Daniel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
Saved in:
5
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
6
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
7
Consumer perceptions of bundles and time-limited promotion deals : do contracts matter?
MacQuilken, Lisa
;
Robertson, Nichola
;
Polonsky, Michael J.
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011376281
Saved in:
8
Motivation and cognitive structures of store versus manufacturer brand consumers
Krystallis, Athanasios
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 270-284
Persistent link: https://www.econbiz.de/10011477063
Saved in:
9
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
Saved in:
10
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Saved in:
11
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
12
Utility blindness : why do we fall for deals?
Liu, Maggie Wenjing
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10010255549
Saved in:
13
If only I had the time! : the impact of time salience on consumers' evaluations of product offers
Alexander, David L.
;
Sackett, Aaron M.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 382-388
Persistent link: https://www.econbiz.de/10010200860
Saved in:
14
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Shukla, Paurav
;
Babin, Barry J.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10009766225
Saved in:
15
Consumer response to tobacco smoke in service settings
Kraft, Frederic B.
;
Benet, Suzeanne B.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 258-274
Persistent link: https://www.econbiz.de/10008651820
Saved in:
16
The effect of mere touch on perceived ownership
Peck, Joann
;
Shu, Suzanne B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
Saved in:
17
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
Saved in:
18
Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
Saved in:
19
Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.
;
Main, Kelley J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
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